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Howard Sosna became interested in stereo equipment at an early age, building some speakers for himself and some Heathkit electronic components along the way.  In 1990 Howard entered the audio industry as a consultant for several well known high-end companies.

 

Joe Kubala has also been involved with audio equipment since college.  After graduating with an engineering degree, Joe got more involved with the technical aspects of audio through an electronics course; and designing and bread-boarding a few DC power supplies and amplifier circuits.

 

As audiophiles, both men have been involved with designing their own listening rooms; specifying construction materials and techniques; personally selecting every component; and completely wiring the rooms for stereo and surround systems themselves.  Both rooms are considered to be fine examples of high-end systems by those who have experienced them.

 

Howard’s involvement in audio deepened when he started consulting.  His responsibilities ranged from setting up demo rooms for audio shows, to being part of the design team for new product development.  During this time Howard became very aware of the influence of different cabling on the performance of the various systems he was putting together.

 

At about the same time, Howard began planning and building a new home.  As he considered his alternatives for how to cable both the 2-channel and surround portions of his system, Howard successfully designed and constructed wires by “thinking outside the box” that out-performed the best wires that he could have purchased at the time.

 

On a couple of occasions over the next few years, Howard became aware of new performance levels being established in the cable industry, and once again found a way to equal or better those performance levels with his designs.  At this point, the projects were personal in nature; but a fire was being lit inside Howard at the possibility of bringing the designs to market.

 

That fire was fueled further when the ideas that would turn out to be the foundation for OptimiZ™ Architecture came to Howard when he was designing new power cords for his amplifiers.  Once again, his “outside the box” designs out-performed the best commercially available cables, but this time by a wider margin.

It was about this time that Joe and Howard, now friends for a few years, started to assist each other with improvements to their respective systems, becoming intimately familiar with both in the process.  These changes included equipment, room treatments, speaker placement, and all the other things that go into optimizing a system.

 

Howard began to share his experiences with cables, and his thoughts about the possibility of bringing them to other audiophiles.  At this point, both men decided to “go for it” and put all their available energy into continuing to develop the concepts of  OptimiZ™ Architecture and create the world’s best cables.

 

Joe and Howard began a long process of building cable after cable; using different materials, different gauges, different number of conductors, in different combinations, in different geometries.  Each interconnect, speaker cable or power cord was carefully listened to in both systems – one all solid state, the other all tubes.  Some changes moved performance in the right direction, others did not.

 

It was plainly evident that we were beginning to separate the performance of our designs from others’ cables; ours were performing differently – ours were performing better.  Others audiophiles who heard Kubala-Sosna's designs agreed.  In fact, in a completely blind test with an accomplished audiophile, using a few of our middle generation efforts against some very expensive and well-respected cables, confirmed that we were not fooling ourselves – the performance difference was real.

 

Further confirmation that things were headed in the proper direction came from a few audio industry legends Howard met and worked with during his consulting days.  Again the performance advantages were verified, and some ideas were shared to further improve the geometry of our OptimiZ™ Architecture.  This was the last piece of the puzzle – and RevolutionZ™  was born!

 

In 2021, Howard made the decision to retire from Kubala-Sosna, and in 2024 from his Oral Surgery Practice.  We are so very thankful to Howard for his creative, exceptional ideas about cable design, as they truly allowed our company to be recognized as a performance leader.  Thank you Howard!  Enjoy the good life!

 

 

 

11 Melanie Lane, Unit 24A

 

East Hanover, NJ 07936

TEL:  (973) 993-1952

 

FAX:  (973) 538-5615